We are as individual as our voice, and everyone deserves the same amount of consideration in pursuit of a positive outcome. That outcome should meet or exceed all expectations regarding what it means to ride a bike. This should be guaranteed.
Quality bike fitting is difficult, and good fitters are rare. There is no substitute for experience, and technology should never dictate the process. The massive marketing campaign pushing technology as a solution for bike fitting is harming the fit-industry by diluting what constitutes a good outcome.